OK, here’s what I’m getting at…Sizzler, a chain of steakhouse type of restaurants mostly in the West, has a new advertising campaign—Fresh Cut Fish.
Most restaurants, especially lower end restaurants, use predominately frozen ingredients. Or at minimum, from my days long, long ago cooking at the grill of a now defunct steak chain, it comes refrigerated and vacuum packed in individual portions.
So what is “fresh cut fish”? Is it fresh fish that’s been cut to portion size? Or is it fish that has been freshly cut--cut when it comes off the broiler or out of the oven hence earning the title of "fresh cut"?
And it’s driving me nuts.
Why should I care? I’m not going to go there and try the “fresh cut fish”. But I’m curious as to what exactly it is. How much did Sizzler have to pay for some 21st century Don Draper clone to come up with this snazzy twist of phrase? They also advertise “fresh cut tri-tip” by the way. If I cook fish or tri-tip and then cut it, it’s now “fresh cut”, right?
Now this is about as nonsensical and trite of a blogpost that could conceivably be written (although I’ve come across far worse examples). It kind of lends the truth to this poster, doesn’t it?